When Your Biggest Customer Becomes Your Biggest Threat
Last month, a SaaS founder I know discovered something terrifying: Their top customer, representing 22% of revenue, was secretly building a competing product.
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Expert insights on competitive intelligence, website monitoring, and business strategy to help you stay ahead of the competition.
Last month, a SaaS founder I know discovered something terrifying: Their top customer, representing 22% of revenue, was secretly building a competing product.
Your sales team's Tuesday morning meeting gets derailed when someone spots it: Your main competitor just dropped their prices by 40%.
Last month, a marketing agency owner I know sent the wrong version of a service agreement to their biggest client.
Last month, a SaaS founder I work with lost €49,500 in deals.
Last quarter, a SaaS founder I work with lost three major deals in two weeks.
In today's digital-first business landscape, the ability to gather, analyze, and visualize competitive data has become crucial for success.
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