The Hidden Cost of Manual Competitor Research (That No One Talks About)
Last month, I helped audit a SaaS company's competitive research process.
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Last month, I helped audit a SaaS company's competitive research process.
Last Tuesday, a client's Slack channel erupted: Their main competitor just slashed prices by 40% on their enterprise tier.
Last month, Sarah's AP team spent 14 hours manually entering data from 28 vendor invoices.
Last month, a founder I know lost a $42,000 enterprise deal.
Last month, I helped a SaaS founder audit their competitive intelligence process.
Last Tuesday, I watched Sarah's restaurant staff manually type WiFi passwords 47 times during lunch rush.
Last month, I helped a client audit their accounting workflow.
Last month, a SaaS founder I work with watched his sales pipeline implode.
Last Tuesday, Alex checked his team's Slack and saw the message no founder wants to read: "Hey, BigCompetitor just launched the exact feature we've been b...
Last month, Sarah's SaaS company lost a $42,000 enterprise deal.
Last month, a SaaS founder I advise discovered their top competitor had quietly rolled out three enterprise features and dropped prices by 20%.
Last month, I audited a client's software expenses.